Modernista Brand Strategist Studio for small businesses with substance, soul & style in Portland, Oregon, founded by Lisa Villagran.
Modernista Brand Strategist Studio for small businesses with substance, soul & style in Portland, Oregon, founded by Lisa Villagran.

Design is the root.

Strategy is the roadmap.

We’re a brand strategist and Squarespace design studio dedicated to helping visionary founders turn their vision into a reality.

We believe your brand should be a living reflection of your idea, which is why our approach blends the heart of a designer with the logic of a strategist. Together, we’ll build bold visual identities and digital spaces that feel both elevated and effortless.

As your creative partner, we listen to your biggest ideas and refine them into a cohesive, future-proof presence. Rooted in curiosity and a love for modern design, we focus on creating magnetic experiences that help you cut through the noise and land directly in front of your people. If you’re ready to evolve your message and create something irresistible, we’re so glad you’re here.

Founder & Creative Director,

Lisa Villagrán

Modernista is a Brand Strategy Studio with substance, soul & style. Founded by Lisa Villagrán who studied at UC Berkeley, from San Francisco & now in Portland, Oregon & virtually anywhere for you located in Portland, OR.
Lucid Pod is a Brand Strategy Studio. The founder, Lisa Villagrán takes a photo with her Nikon camera.

strategy

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research

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branding

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naming

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voice & tone

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copywriting

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design

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logo

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visual identity

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color palette

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graphic

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typography

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web design

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SEO

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social campaigns

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eCommerce

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print

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marketing materials

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promo products

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strategy | research | branding | naming | voice & tone | copywriting | design | logo | visual identity | color palette | graphic | typography | web design | SEO | social campaigns | eCommerce | print | marketing materials | promo products |

Line drawing of two poppy flowers on a black background.

WHAT SETS MODERNISTA APART?

Integrity, creativity, and empathy are the fertile soil we work with every day. To us, these aren’t just abstract concepts, they’re the bedrock foundation for every digital landscape we help you build.

We don’t believe in just dropping a pre-potted plant into a hole and walking away; we believe in cultivating greatness by nurturing deep, lasting roots with the people we work for. Our goal is to make the process as seamless as a well-planned garden, ensuring you get the lush, vibrant results you’re looking for without the stress of the "overgrowth."

If you like strategy, design, humor & beauty, then follow us on insta.